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The growing market
China's medical system reform will increase the demand of medicines and health supplements. China also faces the problem of increased elderly population susceptible to disease which also enlarge the demand both medicines and health supplements.
Speaking at the Second China Nutrition Industry Forum in Beijing in 2005, Zeng Hongying from the Public Nutrition and Development Center (PNDC) said, "Now China's nutrition industry is promising and it will grow at a rate of 12 per cent to 15 per cent. By 2010, the gross products of China's nutrition industry will total 278 billion yuan (US$34.3 bn).
Huge audience that readily accepts the value of herbal medicines and supplements:
Few other societies appreciate a holistic approach to medicine than China. With a long history and tradition of herbal remedies and nutritional supplementation continues to be the perfect market for WKBT.
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